Delta Air Lines has launched new in-flight entertainment options for customers as part of its $2 billion investment in the flying experience.
The additions include Delta Connect, a new in-flight portal that will be available exclusively to all customers using Wi-Fi on Delta aircraft; wireless movies and television on demand on Boeing 757-300 aircraft; and a more user-friendly design for Airbus A330 in-flight entertainment systems that include more content choices.
“Customer demand is evolving every day and Delta is ahead of the game, delivering on customer preferences as it relates to technology and innovation,” said Bob Kupbens, Delta’s vice president – eCommerce.
“Whether through our mobile apps, Wi-Fi on soon to be more than 800 aircraft or a more comprehensive and customer-friendly delta.com experience, Delta is delivering.”[ Also Read: Google Enables Delta to Offer Internet in the Air ]
Delta Connect is a new in-flight Wi-Fi portal developed jointly by Delta and its on-board wireless provider Gogo. It will offer an expanded range of free content for Delta customers such as more choices for entertainment and shopping as well as flight and destination information.
Gogo, a leading provider of in-flight Wi-Fi, has launched a major consumer marketing campaign. The company expects the fully integrated campaign to introduce more travelers to the magic of being in air and online. (Read: Gogo Campaign to Promote In-flight Wi-Fi)
Delta Connect partners include Gilt.com and OpenTable.com. Customers will also have free access to partners that provide information on destination oriented concerts, festivals and events as well as news and entertainment.[ Also Read: Virgin, Google to Offer Chromebooks to Travelers ]
At the same time Delta is launching a new feature through on-board Wi-Fi: entertainment on demand. Beginning Wednesday, Oct. 5, entertainment on demand will be available on all 16 of Delta’s Boeing 757-300 aircraft.
Choices will include an introductory price for television programming starting at $.99 and movies available for $3.99 from major Hollywood studios. Customers can sort titles by genre, length of feature, movie or show and other categories. Trailers are available for complimentary viewing prior to rental.
The programming also offers an added benefit. Rentals will remain accessible on the customer’s personal device for viewing after landing for at least 24 hours after their flight. Unexpired content will be available for playback on the ground by using the same device and browser used onboard.
A Gogo Wi-Fi purchase is not required to access Delta Connect content or the video service. Entertainment on demand will be available for laptops and expanded to tablet and mobile devices by early 2012 on 757-300s.
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