Ann Taylor says that world-renowned actress Demi Moore will return as the face of their Holiday 2011 campaign. Shot by fashion photographer Norman Jean Roy in studio in Los Angeles, the campaign is inspired by a Nordic winter wonderland.
It features Moore (pictured above) in the middle of a magical snow-filled scene capturing the joy, warmth and romance of the Holiday season. Debuting in December magazines, the ads feature Moore wearing some of her favorite looks from the Holiday collection.
One of the most prominent campaign images features a shot of Moore in an intricately beaded shell worn with a luxe faux chinchilla stole, a statement chandelier necklace, and tweed pants, capturing old Hollywood glamour through a modern lens.
All items featured in the campaign will be available as of late October in Ann Taylor U.S. stores and on www.anntaylor.com. It was announced today, Oct. 12.
“It has been a true pleasure to continue my collaboration with Ann Taylor,” said Moore. “The energy and enthusiasm behind the evolution of this iconic brand is remarkable, and being a part of that has been a wonderful creative experience. The new Ann Taylor is so chic, and I personally love their Holiday collection.”
Since Head Designer Lisa Axelson has been at the helm of Ann Taylor’s design team, the brand has become a favorite style destination for modern American women, and continues to attract some of the world’s most celebrated style icons as its biggest fans, says the company.