Olive Garden, a leading restaurant in the Italian dining segment, has announced its new advertising campaign and menu items that include lighter Italian entrées, new Porta Vita signature wines and a unique “Dinner Today & Dinner Tomorrow” limited-time offer.
Debuting today, Oct. 7, the new television ads from America’s leading Italian restaurant introduce a “Go Olive Garden” tagline and illustrate how the restaurant provides a place – and many reasons – for families and friends and others to connect.
The campaign, developed by Grey New York, highlights the many ways Olive Garden is evolving its food, wine, atmosphere and service to provide greater value, choice and variety.
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“It’s important that we continue to innovate to meet the changing needs of our guests, and we believe this new campaign better reflects Olive Garden as a lively Italian gathering place where our guests can enjoy spending time with family and friends,” said Jay Spenchian, executive vice president of marketing for Olive Garden.
The ads feature contemporary, upbeat music and imagery reflecting Olive Garden as a gathering place for a range of guests and dining occasions. Both 15- and 30-second TV spots depict expected and unexpected reasons to visit the restaurant, like family time, date night or a wine tasting, as well as the restaurant’s fresh, simple, delicious Italian meals from classic pastas to lighter entrées.
The campaign includes four TV spots, including a “Go Olive Garden” brand equity spot that introduces the campaign and positions Olive Garden as the restaurant with something for every guest, mood and occasion. If the voice behind the new ads sounds familiar, that’s because it belongs to Julie Bowen, Emmy Award-winning actress.
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In addition to introducing new advertising creative, Olive Garden also is finding fresh ways to reach and enable connections among its guests in the digital media space.
It will sponsor a new online video series available on Yahoo! called “Sunday Dinner With …,” which debuts Oct. 8, and features celebrities enjoying dinner at home with family and friends.
In addition, Olive Garden and Skype will offer free Group Video Calling to all Skype and MSN users beginning Oct. 8 and continuing through Oct. 21 and at additional time periods throughout the year.