With a warm welcome from the Disney family, actress Alison Sweeney, and expectant military moms, the first Disney Baby Store “arrived” Thursday in Glendale, Calif., at The Americana at Brand.
The newest member of the Disney family, the Disney Baby brand provides parents with essential products and information they need for “creating magical moments right from the start.”
The premiere Disney Baby Store provides an exclusive array of products to help families celebrate baby’s magical moments throughout the day such as playtime, bathtime, on-the-go, getting ready, mealtime, dressing baby, baby’s first, and in the nursery.
In addition to the first store, the Disney Baby online boutique launched Thursday at DisneyStore.com/disneybaby, and a selection of Disney Baby products is also available within Disney Store locations offering families infant and toddler products in Disney character styles.
“We launched the Disney Baby line to address the needs of moms looking for superior baby products that also help them celebrate the joys of being new parents,” said Bob Chapek, president of Disney Consumer Products.
At the opening celebration, Chapek and Sweeney greeted more than 20 expectant military moms with Operation Shower, a non-profit organization that supports military families by hosting baby showers to ease the stress of deployment.
Disney teamed with Operation Shower to honor the new moms and their families by treating them to a magical baby shower and complimentary shopping experience in the new store.