Disney-Pixar’s “Brave” Premiering in Dolby 3D

Disney-Pixar’s “Brave” is ready for its world premiere on June 18, marking the Grand Opening of Hollywood’s Dolby Theatre. The red-carpet event is a special presentation for Film Independent’s 2012 Los Angeles Film Festival.

Premiering in Dolby 3D, a new imaging solution providing audiences with a superior 3D experience, “Brave” is an epic tale set in the mystical Scottish Highlands where the film’s headstrong protagonist, Merida, is forced to discover the meaning of true bravery. The film hits theatres on June 22, 2012.

[ Also Read: How 3D Is Making Inroads in the Entertainment World ]

“With a spirited heroine and enchanting setting in the ancient Scottish Highlands, ‘Brave’ represents some exciting firsts for Pixar,” said Ricky Strauss, president, marketing, The Walt Disney Studios. “We are proud that the world premiere of ‘Brave’ will serve as the inaugural premiere at the new Dolby Theatre as part of the LA Film Festival, a fitting way to launch Merida’s extraordinary adventure.”

According to Ramzi Haidamus, executive vice president, sales and marketing at Dolby Laboratories, the 180,000-square-foot, 3,400-seat Dolby Theatre will be a world stage for entertainment and a top venue to host world premieres and launch events.

Celebrating 18 years, the Los Angeles Film Festival will make this special presentation available to Festival attendees with Platinum All-Access or Gold Passes. An additional Gala screening of the film will be held the next day at Regal Cinemas at L.A. LIVE for pass and ticket holders.

With its grand opening, the Dolby Theatre is set to be a showcase for Dolby innovation, including Dolby Atmos, Dolby 3D and other new technologies.

The “Brave” world premiere is sponsored by Visit Scotland, Scotland’s national tourism organization.

Photo courtesy: Visit Scotland

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