Disney Plans for the Son of Neptune

With a 3-million copy first printing—the largest first printing in DPW history—Disney Publishing Worldwide (DPW) has announced the return of the ultimate demigod hero, Percy Jackson in The Son of Neptune.

In support of the October 4, 2011 one-day laydown, fans are invited to special prepublication festivities in Los Angeles and New York City as well as online at HeroesofOlympus.com.

Disney Publishing will also launch the first-ever Olympian Week, a seven-day, coast-to-coast celebration of Rick Riordan and his Heroes of Olympus series.

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“Rick Riordan has created one of the most iconic characters in children’s book history with Percy Jackson,” said Suzanne Murphy, vice president and publisher, Disney Publishing Worldwide.

“Children, booksellers, librarians, and fans everywhere are eagerly awaiting Percy’s return, and we believe that will propel The Son of Neptune to be the biggest book of the fall for young readers.”

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Bookstores and libraries throughout the US and Canada entered the Olympian Week contest for a chance to win an event with Rick Riordan. The seven winners who will be hosting an event during Olympian Week (October 4–10) are:

  • A Whale of a Tale/Mission Viejo Library (Mission Viejo, CA)
  • Barnes & Noble (Burlington, MA)
  • BookPeople (Austin, TX)
  • Books-A-Million (Columbia, SC)
  • Indigo (Toronto, Canada)
  • Penguin Bookshop (Pittsburgh, PA)
  • Tumwater Timberland Library/Orca Books (Olympia, WA)

The Son of Neptune simultaneously releases in hardcover, as an eBook, and as an audio version through Listening Library on October 4, 2011. Thirty million books are currently in print in the US across Riordan’s three series from Disney-Hyperion Books: Percy Jackson & the Olympians, The Kane Chronicles, and The Heroes of Olympus. The books have been translated into 37 languages in 36 countries.

Disney Publishing Worldwide (DPW) is the world’s leading publisher of children’s books and magazines, with over 250 million children’s books and over 400 million children’s magazines sold each year.

RMN News

Rakesh Raman