Disney Ropes in Star Wars Creator George Lucas

Star Wars creator George Lucas and Disney chief Bob Iger wielded lightsabers amid a legion of stormtroopers Friday to open “Star Tours – The Adventures Continue,” a new 3-D adventure at Walt Disney World Resort.

A cast of hundreds of Star Wars characters and performers – including Anthony Daniels, who has played the golden droid C-3PO since the first film debuted in 1977 – converged on Disney’s Hollywood Studios for the launch of the attraction destined to send millions of guests on virtual journeys throughout the Star Wars galaxy.

Fittingly, the launch of Star Tours anchored the opening day of Star Wars Weekends, a popular event in the park celebrating the Star Wars legacy with special shows, presentations, motorcades and memorabilia. Star Wars Weekends continue each Friday-Sunday now through June 12, 2011.

And on June 3, 2011, “Star Tours – The Adventures Continue” will open at Disneyland Resort in California.

“Star Tours immerses guests into the Star Wars universe like never before,” Iger said. “The innovative technology and storytelling take guests on thrilling new adventures, bringing George Lucas’ iconic characters and locations to life in a completely new way.”

With eye-popping digital video leveraging Dolby 3-D to deliver a vivid and realistic visual experience, a dramatic musical score and motion simulator-based technology, guests are immersed in a Star Wars adventure on a theme park attraction.

Walt Disney Imagineering worked with Lucasfilm, Ltd. and Industrial Light & Magic – the visual effects division of Lucasfilm – to bring the out-of-this-world attraction to life, says Walt Disney World Resort.

Photo courtesy: Disney

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