Disney Store Celebrates its 25th Anniversary

Disney Store will celebrate its 25th anniversary on March 28 at stores nationwide, and in recognition of this important milestone, Disney Store will give the first 250 guests at each location silver commemorative Mickey Mouse ears.

In addition, Disney Store will host a variety of family fun activities throughout the day, including Disney trivia, games, a dance party and more. As an added bonus, guests will receive 25 percent off purchases made in store and online at DisneyStore.com for the entire day.

Although known for delivering “the best 30 minutes of a child’s day,” Disney Store has created magical memories for guests of all ages for 25 magical years, it says.

[ Also Read: Gamers to Play as Mickey Mouse in Disney Video Game ]

“Disney Store’s 25th anniversary is about celebrating our guests, our products, and the memorable experiences we create for families every day,” said Jim Fielding, president of Disney Store worldwide, “We take great pride in delivering on the Disney promise of excellence, and look forward to bringing the magic of Disney to our guests around the world for many years to come.”

In 1987, Disney launched the entertainment retail model, by opening the first Disney Store in Glendale, California. Today, there are more than 350 Disney Store locations worldwide, and more than 200 million people visit Disney Store every year.

In 2010, Disney Store launched a new store design featuring immersive Disney storytelling neighborhoods and interactive experiences.

Disney Store created a commemorative video featuring guests who shared their favorite videos and photos of Disney Store memories over the years. A collection of 25th anniversary merchandise has been released with new artwork featuring a collage of favorite Disney characters.

From collectibles like the limited edition Mickey Mouse light up Vinylmation figure, to apparel and stationery, the assortment allows every member of the family to share in this special occasion and create new memories with Disney Store.

There’s still time for guests to submit photos of their favorite Disney Store moments for a chance to have them seen by millions on Disney Store’s digital billboard in the heart of New York’s Times Square.

The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise.

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