Do You Want to Taste Haitian Mangos?
Haiti’s Francis mango is back for a short six to eight weeks at Whole Foods Market. Starting now and for a limited time, shoppers will find this exclusive Fair Trade Certified fruit under the grocer’s Whole Trade program, which aims to drive meaningful dollars into the struggling Haitian economy.
”The rich flavor and juicy, sweet flesh of the Francis mango from Haiti is simply unmatched. It’s available for just a short time each year and our shoppers look forward to enjoying its unique flavor. Best of all, with the Whole Trade Guarantee, shoppers can buy with confidence, knowing that their purchase helps put money back into the pockets of the hard-working farmers who produce this exceptional fruit,” said John Walker, senior global produce coordinator for Whole Foods Market.
Whole Foods Market is the sole buyer of Fair Trade Certified mangos and purchases the fruit from small Haitian growers, sometimes buying from a family with just one tree. The Whole Trade Guarantee ensures growers receive equitable pay – a key point since this mango crop is often the only source of cash income for many of these farmers.
Additionally, many stores will offer organic Haitian mangos. This is the third year the company has brought Whole Trade Haitian mangos to stores, and Whole Foods Market is working to expand the number of growers it works with, providing more mangos to shoppers and more money in Haitian grower’s pockets.