Durex Offers Safe Sex Emoji to Mark World AIDS Day

Durex Offers Safe Sex Emoji to Mark World AIDS Day
Durex Offers Safe Sex Emoji to Mark World AIDS Day

As part of Durex’s ongoing #CondomEmoji campaign, the world’s leading sexual wellbeing brand has announced “Umbrella with Raindrops” as the preferred choice in a global poll to name the unofficial safe sex emoji.

To mark World AIDS Day on December 1st, Durex is now calling for people to use and share the emoji and hashtag #CondomEmoji on social media in order to raise awareness of the risks associated with unprotected sex and demonstrate the need for an official #CondomEmoji to be approved by Unicode to appear on every smartphone.

The campaign has been launched in response to the revelation that half of 16-35 year olds felt that HIV is not something that could ever affect them despite the fact that 36.7 million people globally are living with HIV and 2.1 million people were newly infected with the virus during the last year.

According to Durex, more than 60% of young people surveyed admitted to being uncomfortable discussing safe sex, with 72% claiming they found it easier to express emotions using emojis.

More than three quarters admit that they use emojis to discuss sex. Nine out of 10 agreed that an official #CondomEmoji would be something that would help them to talk more openly about safe sex.

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Rakesh Raman