A gorgeous supermodel with wind blowing through her hair isn’t unusual to see in the annual Sports Illustrated Swimsuit edition. But when that wind is created by a Lexus LFA supercar screaming by, it’s definitely something to check out, says Lexus, a leading luxury automaker.
Meanwhile, Irina Shayk soaks up the sun on the beaches of Maui as the cover model for the 2011 Sports Illustrated Swimsuit Issue. (Read: Irina Shayk: Paradise Found in Hawaii)
Dutch supermodel Rianne Ten Haken, who has graced the cover of magazines such as Vogue and GQ: Gentleman’s Quarterly, participated in a very different swimsuit photo shoot as she faced off with the 552 horsepower, 4.8 liter, V10 engine of the LFA.
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At a distance of just four feet, the LFA ran multiple high-speed donuts around the model to create the imagery for the sizzling four-page spread.
The spread and additional executions were custom-designed for the highly-anticipated Swimsuit issue, which offers the perfect platform to showcase the LFA while reaching a broad audience, says the company.
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Behind-the-scenes footage of the dramatic shoot can be viewed on YouTube.com/lexusvehicles and on iPad and Galaxy Tablet applications, with banner ads running on SI.com.