Eva Mendes celebrated the launch of her Spring Collection with two events in LA this week.
On Tuesday, March 18th, Eva joined fashion editors and bloggers for a party at New York & Company’s new Beverly Center pop up location.
The following evening (March 19th), Eva celebrated her new Collection with NY&C customers at the at the New York & Company location in Los Cerritos Center, in Cerritos. CA.
[ Also Read: Actress Molly Sims Hosts Wendy’s Fashion Event ]
This is Eva’s first spring collection with NY&C. Price points for separates in the collection are $46.95, $59.95, and $64.95, while dresses start at $79.95. Accessories are in the $22.95 through $35.95 range.
“Eva has really connected with the NY&C woman,” said Greg Scott, CEO of New York & Company.
New York & Company, Inc. is a specialty retailer of women’s fashion apparel and accessories, and the modern wear-to-work destination for women.