Paragon Casino Resort has launched a new property wide positioning initiative themed “The Way Louisiana Plays.” The new positioning is highlighted by a marketing campaign featuring celebrity alligator hunters Troy, Jacob and Chase Landry, who star in the cable TV show, ‘Swamp People.”
The Landrys recently announced their exclusive Louisiana casino endorsement partnership with Paragon Casino Resort.
The campaign features the fun and excitement that make up the culture and fabric of Louisiana highlighting Paragon’s Southern hospitality, including gaming, culinary, and entertainment offerings.
The resort, located in the heart of Louisiana, delivers an authentic Louisiana experience for its customers by including everything that is engaging and unique about the state.
From the Cypress Swamp with live alligators in the hotel lobby to the renowned Louisiana cuisine served in its five restaurants or the spontaneous second line parades complete with beads on the casino floor, Paragon Casino Resort shows their guests “The Way Louisiana Plays.”
“We are excited to debut our new campaign, ‘The Way Louisiana Plays,’ that includes Troy Landry and Sons as they ‘Choot ‘Em’ at the gaming table,” said general manager, Peter Fordham.
The campaign will run regionally in drive markets such as Alexandria, Baton Rouge, and Lafayette and will feature appearances by the Landry family in outdoor, print, radio and TV ads. It was announced today, Jan. 4.