Fandango, a leading moviegoer destination, has reported that J.J. Abrams’ “Star Trek Into Darkness” garnered a 96 out of 100 score on the company’s Fanticipation movie buzz indicator that measures fan sentiment around the weekend box office line-up.
The sci-fi thriller outshone “Iron Man 3″ and “The Great Gatsby,” which are still top-of-mind with moviegoers, scoring 85 and 83, respectively.
Fanticipation scores are calculated based a proprietary analysis of Fandango’s advance ticket sales, website and mobile traffic, and social media engagement.
Flying at maximum warp speed, “Star Trek” also represents 80% of today’s ticket sales on Fandango, selling out hundreds of show times across the country, from New York to San Francisco, and Atlanta to Austin.
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