Merchandise inspired by the new movie Star Wars: The Force Awakens launched Friday at retailers around the globe as ‘Force Friday’ officially got underway.
Hot off the heels of the 18+ hour global live unboxing event on YouTube where highlights of the new product range were officially unveiled, the celebration continued as more than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.
“We’ve been working closely with the filmmakers to bring the characters and storylines from Star Wars: The Force Awakens to life through an exciting array of products, and we’re thrilled to share them with fans around the world,” said Leslie Ferraro, co-chair, Disney Consumer Products and Interactive Media and president, Disney Consumer Products.
Starting in Sydney and ending at Lucasfilm headquarters in San Francisco, Disney Consumer Products and Interactive Media hosted an epic global live event to unveil key Star Wars: The Force Awakens products.
To preserve the integrity of key movie moments, an additional wave of products will be released closer to the film’s debut, when fans will be able to find additional items featuring the newest characters, including Rey, Finn, Kylo Ren, Captain Phasma, BB-8 and more.
On December 18, a Play Set based on Star Wars: The Force Awakens will become available for Disney Infinity 3.0 Edition, the latest installment of the “toys-to-life” video game from Disney Interactive.