The Coca-Cola Company and top Parisian fashion designer Jean-Charles de Castelbajac (JC/DC) hosted a soiree Thursday night, in celebration of the exclusive JC/DC collection created to mark the company’s 125th anniversary year.
The ‘invitation-only’ event, held at the Paris venue Le Trianon, was one of the hottest party tickets at Paris Fashion Week, believes Coca-Cola.
The event saw a host of VIP attendees including Dita Von Teese and celebrated designer Ora Ito. The venue was also dressed to impress for the party, reproducing the collection’s retro/futuristic mood.
Earlier, to celebrate 125 years of its formation since the first Coca-Cola was offered on May 8, 1886, the company sent a spectacular visual “Thank You” through the world’s largest single building illumination of its headquarters tower in Atlanta. (Read: Coca-Cola Celebrates its 125th Birthday)
Le Trianon’s interior was decorated in the ‘Coca-Cola’ brand’s signature red colour and featured imagery from brand’s 125-year history, as envisaged by de Castelbajac himself.
The collection also includes a T-shirt design featuring a young Elvis Presley, as photographed by Alfred Wertheimer.
The crowd danced to music performances by TrentmOller, Tomorrow’s World, Busy P and Breakbot to fete the ‘Coca-Cola’ brand’s collaboration with Jean-Charles de Castelbajac.
“I fell in love with Coca-Cola at first sight! I was 16, and it was the only bottle who had the waist of a girl,” said Jean-Charles de Castelbajac.
“I was thinking about a pipeline between the USA and France to import this American myth. My mentor Raymond Loewy designed for Coke, and Warhol helped made it an icon. I was honoured to create a collection and an event for the 125th anniversary, and be part of this long creative history!”
Support Independent Fearless Journalism
In today's media world controlled by corporates and politicians, it is extremely difficult for independent editorial voices to survive. RMN News Service has been maintaining editorial freedom and offering objective content for the past 10 years despite enormous pressures and extreme threats.
In order to serve you fearlessly in this cut-throat world, RMN News Service urges you to support us financially with your donations. You can choose the amount that you want to donate from the options given below.
You also can select any of the Payment Methods:
Offline Donation: To know our bank details for online bank transfer and payment by cheque in Indian rupees.
PayPal: To make payment by Credit / Debit Card or PayPal account.