The Coca-Cola Company and top Parisian fashion designer Jean-Charles de Castelbajac (JC/DC) hosted a soiree Thursday night, in celebration of the exclusive JC/DC collection created to mark the company’s 125th anniversary year.
The ‘invitation-only’ event, held at the Paris venue Le Trianon, was one of the hottest party tickets at Paris Fashion Week, believes Coca-Cola.
The event saw a host of VIP attendees including Dita Von Teese and celebrated designer Ora Ito. The venue was also dressed to impress for the party, reproducing the collection’s retro/futuristic mood.
Earlier, to celebrate 125 years of its formation since the first Coca-Cola was offered on May 8, 1886, the company sent a spectacular visual “Thank You” through the world’s largest single building illumination of its headquarters tower in Atlanta. (Read: Coca-Cola Celebrates its 125th Birthday)
Le Trianon’s interior was decorated in the ‘Coca-Cola’ brand’s signature red colour and featured imagery from brand’s 125-year history, as envisaged by de Castelbajac himself.
The collection also includes a T-shirt design featuring a young Elvis Presley, as photographed by Alfred Wertheimer.
The crowd danced to music performances by TrentmOller, Tomorrow’s World, Busy P and Breakbot to fete the ‘Coca-Cola’ brand’s collaboration with Jean-Charles de Castelbajac.
“I fell in love with Coca-Cola at first sight! I was 16, and it was the only bottle who had the waist of a girl,” said Jean-Charles de Castelbajac.
“I was thinking about a pipeline between the USA and France to import this American myth. My mentor Raymond Loewy designed for Coke, and Warhol helped made it an icon. I was honoured to create a collection and an event for the 125th anniversary, and be part of this long creative history!”