When Hurricane Sandy hit the east coast, Ferrari, whose North American headquarters is based in Englewood Cliffs, N.J., tapped into their network of dealers and friends to raise funds for the relief effort – raising $345,000 in in-kind donations for The American Red Cross in two weeks.
On Sunday, Nov. 18, the culmination of that effort came to life through a winning bid of $1,125,000, at an auction of the first F12berlinetta in the U.S., in addition to over $50,000 in online and in-person donations at the auction.
Ferrari has announced that all of the proceeds raised, totaling over $1.5 million, will be donated to The American Red Cross to support those affected by Hurricane Sandy in the tri-state area.[ Also Read: Hollywood Celebrities in Sandy Relief Effort ]
The auction, held at a Ferrari event in Austin, Texas during the Formula 1 U.S. Grand Prix was attended by Ferrari dealers from across the country, racing enthusiasts, customers and friends of Ferrari, who showed an incredible amount of support for those that were affected by the hurricane’s destruction.
The nationwide team that worked to see this auction through, headed by CEO and president of Ferrari North America, Marco Mattiacci, worked to ensure that the donations made to The American Red Cross could help assist those affected by Hurricane Sandy.[ Also Read: Red Cross Responding to Hurricane Sandy ]
Across the globe, Ferrari has been consistent in auctioning vehicles to help provide disaster relief and charity. Following an earthquake in Italy, Ferrari put a rare 599XX Evo hypercar up for auction to benefit the victims in Emiglia Romaga region in May of this year, raising $1.78 million for the victims of the cities that were affected.
In China, another auction took place, where a limited edition Ferarri 599 raised about $1.5 million for students, according to Ferarri.
Ferrari North America, Inc. is headquartered in Englewood Cliffs, N.J., and is the exclusive North, Central and South American importer of Ferrari vehicles including the 458 Italia, 458 Spider, the California and FF Grand Tourers, and the new Ferrari F12berlinetta.
In the picture above: (from Left) Marty McKellips, CEO of the Red Cross of Central Texas; Marco Mattiacci, President & CEO of Ferrari North America; and Larry Roth of Long Island, New York, who placed the winning bid of $1.25 million for the USA’s first Ferrari F12berlinetta to benefit the American Red Cross/Hurricane Sandy relief.