Fighting Hunger Together with Walmart

The end of Walmart’s latest Facebook campaign for hunger relief is nearing and the company is encouraging last-minute “likes” that will help determine which of 100 U.S. cities will receive $1.5 million in grants.

The “Fighting Hunger Together” Facebook campaign will end at 12 a.m. on Jan. 1 and is part of the company’s $2 billion commitment to help fight hunger through 2015.

Meanwhile, Hunger-relief charity Feeding America and the Ad Council have launched a new series of national public service advertisements (PSAs) featuring Matt Damon, Ben Affleck, and other actors, designed to motivate Americans to get involved in the fight against hunger.

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The U.S. Department of Agriculture’s (USDA) Economic Research Service has reported that more than 50 million Americans, including 17 million children, live in hunger. (Read: Celebs Join Hands to Combat Hunger in the U.S.)

At the end of the campaign, the community with the most “likes” will receive $1 million in grants from Walmart and the Walmart Foundation.

The five communities with the next highest votes will each receive $100,000 in grants. Since Nov. 15, nearly 150,000 votes have been cast.

Currently, Fresno, Calif., is leading the way with the most “likes,” but Grand Rapids, Mich., and Salt Lake City, Utah, are not far behind.

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“We know that there are people in this country who go hungry every day, so we are doing our part to support some of the neediest communities,” said Margaret McKenna, president of the Walmart Foundation.

“We launched our Facebook campaign to help spread awareness of this serious issue and encourage everyone to do something to help.”

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Participants can visit or and “like” one of the 100 hungriest communities in the United States.

These communities were chosen based on a study from the Food Research and Action Center that identifies communities with the highest rates of food hardship in the U.S. during 2010.

The Walmart Foundation funds initiatives focus on education, workforce development, economic opportunity, environmental sustainability, and health and wellness.

RMN News

Rakesh Raman