Film Series Inspired by an Ice Cream Brand
Believe it or not. But that’s what an ice cream brand boasts. It says April 21st will be a night of super-premium premieres as the red carpet rolls out during the Tribeca Film Festival for the debut of an original film series by Karl Lagerfeld, starring Rachel Bilson, marking the U.S. introduction of Magnum – an ice cream brand.
In producing the films, it says, Magnum ice cream brought together the talents of a creative genius and a style-setting starlet for a three-piece series inspired by one of the world’s top ice cream brands.
In the series, Karl Lagerfeld brings his creative prowess behind the camera to direct Rachel Bilson in a series of short films – offering American audiences a look into the lifestyle Magnum ice cream promises.
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Simultaneous to the exclusive premiere at the Tribeca Film Festival, the lead film will be released to viewers around the world on Magnum’s Facebook page, facebook.com/magnum.
Attendees at the premiere will be among the first in the U.S. to taste Magnum ice cream bars – crafted of silky vanilla bean or rich, chocolate ice cream with thick, crackling Belgian chocolate – before they are available in April.
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“Karl Lagerfeld’s creative vision has always inspired me, and this series brings his concept of pleasure to life,” said Rachel Bilson. “The films capture the indulgence and luxury of Magnum ice cream. My character believes that a day without pleasure is a day lost, and that’s a perfect representation of the Magnum lifestyle – and my personal philosophy, too.”
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In the sensory-rich films, Rachel Bilson plays the heroine in three distinct vignettes. “Photo Mood” features Rachel Bilson as an annoyed famous model who finds the pleasure she’s been seeking in the form of a smooth and delicious Magnum ice cream bar.
“Applause” stars Rachel Bilson as a world-renowned prima ballerina who, when unexpectedly faced with an over-zealous throng of fans and the amorous embrace of her boyfriend, played by internationally renowned model Baptiste Giabiconi, evades them all to savor a moment for herself by enjoying a Magnum bar.
In “Art Class,” Rachel Bilson is an art student obsessed by her strong desire for a Magnum ice cream bar, and is then inspired to create a beautiful work of art as she satisfies her craving.
The first trailer of the films will post on the Magnum ice cream Facebook page on April 19, ahead of the films’ premiere during the Tribeca Film Festival and on Facebook.
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Rachel Bilson also appears in global print and television advertising. The print ad, which debuts in May, is shot through the creative lens of Karl Lagerfeld. This campaign will showcase striking visuals of Rachel Bilson with decadent Magnum ice cream bars. The television spot will debut in late April.
Magnum will be available in grocery retailers, including Walmart, Target, Safeway and Kroger.
Wrapped in the brand’s signature golden foil packaging, it will be available in 3-count multipacks for the suggested retail price of $3.99 or individually for a suggested retail price of $2.59.
In the picture above: Actress Rachel Bilson receives direction from Karl Lagerfeld on the set of an original film series inspired and produced by Magnum ice cream.