The Mercedes-Benz Star Fund, the automaker’s largest start-up amount for a charity fund worldwide outside Germany, commemorated its first anniversary Friday.
Distinguished by its past year achievements in the five core areas of environmental protection, education, music, arts and sports, culture of driving and social care, the Mercedes-Benz Star Fund announced another boost to its corporate social responsibility (CSR) efforts by launching the new ‘Star Ambassador’ Volunteer Program.
This is also its latest initiative to enhance its CSR program in China through encouraging greater participation and providing a more sustained and strategic development of its social contribution efforts.
At the commemoration event held at the starlit theatre of the National Center for the Performing Arts (NCPA), Mr. Klaus Maier, president and CEO of Mercedes-Benz (China) Ltd., and chairman of the Mercedes-Benz Star Fund, said: “From our past years of CSR efforts to the establishment of the Star Fund last June; and to the review of our achievements today with our valued partners, we have laid a very solid foundation in fulfilling our social responsibilities and long-term commitment to China.”
The ‘Star Ambassadors’ will first get the opportunity to participate as volunteer teachers at the Mercedes-Benz “Inspiring the Future” Happy Music Classrooms in a bid to tackle the challenge of the lack of qualified music teachers in Hope Schools.
As such, top music institutions including the National Center for the Performing Arts, Central Music Conservatory, music colleges from Beijing Normal University and Shanghai Normal University, and China National Master of Fine Arts Supervisory Committee, have all pledged their support with Mercedes-Benz towards this initiative, to contribute to the students’ music education.