Fit Girl Reveals the Art of Bra Fitting

“The Art of Fitting,” the first web-video in a series narrated by Phoebe “the fIT girl” @ Dillard’s debuts on Facebook and YouTube. Phoebe, an animated icon for Dillard’s Intimate Apparel, takes the viewer into the fitting room to watch a bra fitting in progress.

The video stresses the importance of getting a professional “bra makeover” at least once a year.

“Lingerie is a woman’s most personal purchase and we are driven by the philosophy that fitting a woman in a proper fitting bra wardrobe can change her life for the better,” says Sandra Palacio, director of Lingerie for Dillard’s.

Phoebe, who was created as Sandra’s alter-ego, encourages women to visit Dillard’s for a fit session with a certified bra fit specialist.

“The ‘do-it-yourself’ method of bra-fitting is a popular fad on the Internet lately. However, we believe that women need the experience of a certified fit specialist to get an accurate measurement,” Dillard’s divisional merchandising manager of Lingerie Mike Freville added.

“The Art of Fitting” is one of several places customers can see and interact with Phoebe. Phoebe “the fIT girl” @ Dillard’s has her own Facebook page and can also be accessed through the Dillard’s fan page on Facebook.

Phoebe writes a weekly blog where she discusses various fit solutions. She also fields questions from fans and updates her favorite things monthly, calling them “Phoebe’s Picks.”

“Phoebe’s Picks” will also be highlighted in Dillard’s stores through signage and plans to add her picks to in the near future are underway.

Phoebe “the fIT girl” will be seen in future media campaigns from direct-mail, in-store signage and Internet channels.

“Phoebe will be very busy in the coming months,” says Catherine Longbotham, marketing director for Intimate Apparel at Dillard’s and Phoebe’s creator.

“We are currently working on additional episodes of the web-vid series. Our goal is to touch on those questions that women may feel too embarrassed to ask or may otherwise feel they are the only one with a certain issue.”

Dillard’s, Inc. is a leading fashion apparel, cosmetics and home furnishings retailer with annual revenues exceeding $6.2 billion, according to the company.

Support Independent Fearless Journalism

In today's media world controlled by corporates and politicians, it is extremely difficult for independent editorial voices to survive. RMN News Service has been maintaining editorial freedom and offering objective content for the past 10 years despite enormous pressures and extreme threats.

In order to serve you fearlessly in this cut-throat world, RMN News Service urges you to support us financially with your donations. You can choose the amount that you want to donate from the options given below. 

You also can select any of the Payment Methods:

Offline Donation: To know our bank details for online bank transfer and payment by cheque in Indian rupees.

PayPal: To make payment by Credit / Debit Card or PayPal account.

Select Payment Method
Personal Info

Donation Total: $10.00

RMN News

Rakesh Raman