Flexjet to Fly High with New Brand Campaign

Business aviation solutions company Flexjet is launching a new brand campaign today, May 1. The ads and website redesign spotlight the company’s personalized service and scheduling flexibility, while leveraging its experience that comes with Bombardier’s 100-plus years of aviation heritage.

“We know there are three ways to fly. There’s commercial, there’s private and then there’s Flexjet,” said Fred Reid, president, Flexjet.

Visually, the new brand campaign features people in every ad. The copy highlights Flexjet’s service and scheduling flexibility.

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The ads also highlight Flexjet’s Customer Account Management program. The company says it has invested significantly to consolidate its client-facing departments, including billing and scheduling, in order to provide customers with a single, dedicated point person to streamline requests.

The campaign was developed in conjunction with The Richards Group and new ads are slated to run in print and online media, including Elite Traveler, Bloomberg Markets, Forbes, Robb Report and The Wall Street Journal, beginning May 1, according to the company.

Flexjet — a division of Bombardier, the world’s leading business aviation manufacturer — first entered the fractional jet ownership market in 1995. It now offers whole aircraft ownership and management, fractional jet ownership, jet cards and charter brokerage services.

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