Flipboard Launches New U.S. Latino Content Guide

Flipboard Latino Content Guide
Flipboard Latino Content Guide

Today, personal magazine platform Flipboard launched a new U.S. Latino Content Guide: one place to find publications and news sources popular with Latin audiences in the United States.

Simultaneously, Flipboard kicked off new publishers partnerships geared towards its Hispanic readers.

Leading news publications such as CNN en Espanol, FOX News Latino, Huffington Post Latino Voices and CNET en Espanol as well as Esquire Latinoamerica, Milenio, Excelsior, and Variety Latino are working with Flipboard to turn their stories, photos and features into immersive experience.

Both launches are part of Flipboard’s efforts to create a personal experience for Latinos in the U.S.

“Nearly 15 percent of our Flipboard readers in the United States prefer receiving content in Spanish, and there are many more Hispanics who read Flipboard in English,” said Joe Kutchera, Flipboard’s head of Hispanic partnerships.

“Our curators in Miami, in collaboration with our editorial team in Palo Alto, have put together a custom Latino Content Guide for this vast group of readers.”

On the eve of the World Cup in Brazil, Flipboard launched an exclusive magazine with the Leo Messi Foundation around Leo Messi’s history and social mission for futbol fans around the world.

That social mission is to support the dreams of children and youth all over the world through the work of the Leo Messi Foundation.

The Flipboard magazine gives readers free access to excerpts of the book “Messi: Choose to Believe” in English and Spanish.

To find the U.S. Latino Content Guide, readers tap the red ribbon in the top right corner and select “New and Noteworthy”, where they can select the new guide on the bottom of the screen.

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Rakesh Raman