Sportlifestyle brand PUMA announced Wednesday a two-year partnership with professional football player Aaron Hernandez who will become a face of the brand’s training category.
New England tight end Hernandez will be part of a roster of athletes from a variety of sport backgrounds to work with the brand on men’s training initiatives. Known for his speed and versatility, Hernandez is the first to join the PUMA training team.
As part of the long-term relationship, Hernandez (pictured above) will be featured in the brand’s Nature of Performance marketing campaigns, attend PUMA events, offer training tips via the brand’s website and social media channels, and lead special programs with retail partners including a program launching later this year involving training with high school students.
“I’m very excited to be working with PUMA, I have admired the brand for many years and it really fits my overall lifestyle,” said Aaron Hernandez. “Most people know me for what I do on the football field, but I have to train hard behind the scenes and PUMA helps me to perform at my highest level and look my best.”
Hernandez and PUMA will be working together to create programs that not only fit within Aaron’s outlook and fitness philosophy, but also work to help causes he is involved with including outreach within the Hispanic community.
Covering diverse segments of activity, RMN News Service discusses the burning issues that have immediate impact on various governments, businesses, and the lives of commoners.
Raman Media Network (RMN) Company is a leading integrated technology media and entertainment company. It is working in diversified content creation, management, and distribution businesses on a global scale.