Sportlifestyle brand PUMA announced Wednesday a two-year partnership with professional football player Aaron Hernandez who will become a face of the brand’s training category.
New England tight end Hernandez will be part of a roster of athletes from a variety of sport backgrounds to work with the brand on men’s training initiatives. Known for his speed and versatility, Hernandez is the first to join the PUMA training team.
As part of the long-term relationship, Hernandez (pictured above) will be featured in the brand’s Nature of Performance marketing campaigns, attend PUMA events, offer training tips via the brand’s website and social media channels, and lead special programs with retail partners including a program launching later this year involving training with high school students.[ Also Read: PUMA Mobium Elite for Adaptive Running ]
“I’m very excited to be working with PUMA, I have admired the brand for many years and it really fits my overall lifestyle,” said Aaron Hernandez. “Most people know me for what I do on the football field, but I have to train hard behind the scenes and PUMA helps me to perform at my highest level and look my best.”
Hernandez and PUMA will be working together to create programs that not only fit within Aaron’s outlook and fitness philosophy, but also work to help causes he is involved with including outreach within the Hispanic community.[ Click here to read more stories on Sports Brands ]
“It isn’t every day that we welcome such a young talent to our team and we couldn’t be more excited to be working with Aaron Hernandez,” said Jay Piccola, president of PUMA North America.
PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories.