Ford Motor Company today celebrated the grand opening of the first authorized Ford dealership in Myanmar.
Located in Yangon, the country’s commercial center, the new facility establishes the presence of the Ford brand and global vehicles in the developing country.
In April, Ford became the first global automaker to announce its brand’s official entry into Myanmar market through an agreement with the RMA Group, an emerging markets specialist with operations across Asia and Africa, and Capital Automotive Ltd., a subsidiary of leading Myanmar conglomerate, Capital Diamond Star Group.[ Also Read: Tech Market to Grow with Political Reforms in Myanmar ]
“Together with RMA Group and Capital Automotive, we are so excited and committed to serve customers in Myanmar with our world-class Ford vehicles and an unmatched ownership experience,” said David Westerman, regional manager, Asia Pacific Emerging Markets Group, Ford Motor Company.
Built to Ford’s global design and operational standards, the new 2,600-square-metre facility includes a 12-vehicle showroom and 12-vehicle servicing capacity. The dealership is located on Insein Road in downtown Yangon.[ Also Read: Digital Marketing Simplified – How to Build a Brand ]
“We plan to expand with facilities in other markets across the country as business grows, with a goal of quickly establishing a nationwide footprint for sales, service and parts,” said Ko Ko Gyi, owner and managing director of Capital Diamond Star Group.
The opening event showcased Ford vehicles that are already available in Myanmar, including the all-new Ranger and U.S. nameplates such as Taurus and Explorer.
The vehicles will be sourced and imported from Ford’s global production facilities, including North America, Europe and Thailand.