Ford Explorer Made with Over 380,000 LEGO Bricks

A new Ford Explorer at Chicago Assembly Plant is created from more than 380,000 LEGO bricks and marks the beginning of a long-term alliance between Ford and LEGOLAND Florida theme park.

The bright red LEGOLAND Florida edition Explorer, created by 22 designers, weighs 2,654 pounds and is supported by a 768-pound interior aluminum base.

According to the company, the completely reinvented Ford Explorer is a head-turner on its own, of course, blending style, capability and technology with class-leading fuel efficiency. It delivers an EPA-certified 28 mpg on the highway with an all-new EcoBoost engine.

After its debut at the Chicago plant, which produces the Explorer, the vehicle will be loaded onto a trailer with transparent sides so motorists can see the LEGO Explorer as it makes its way to the new 150-acre LEGOLAND Florida theme park just outside Orlando.

There it will be featured in front of one of the park’s attractions, the Ford Driving School for children.

“Ford is excited to support the alliance between LEGOLAND Florida and the Southeast Ford dealers. The LEGOLAND Florida Explorer and the Ford Driving School attraction are great opportunities to showcase our products and safety messages to families and visitors in a unique way,” said Tracy Magee, Ford Experiential Marketing manager.

LEGOLAND Florida, which opens Oct. 15, will cater to kids ages 2 to 12 with more than 50 family-focused rides, shows and attractions and a historical botanical garden.

The park, which features exhibits using more than 50 million LEGO bricks, is divided into 10 themed entertainment zones for kids. It allows them to experience different adventures, including the empowering thrill of getting behind the wheel and learning to drive their own vehicle.

RMN News

Rakesh Raman