The all-new Ford Ka Concept – a compact hatchback – envisions a new choice for entry-level urban consumers in Brazil and other key markets around the world.
Introduced in Brazil today, Nov. 13, Ford Motor Company executive chairman Bill Ford opened the ceremony at Ford’s Northeast Industrial Complex in Camacari before an audience of consumers, media and employees.
In addition to visiting Ford’s Brazil operations, Bill Ford was in South America to celebrate the company’s 100-year anniversary in Argentina later in the week.
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“Ford has a long history in Brazil, bringing development, jobs and growth to the region,” said Bill Ford. “As an integral part of our global growth strategy, we are committed to bringing world-class products to Brazil and to helping the region create global vehicles for the rest of the world.”
Ka Concept expands Ford’s portfolio of compact car offerings. The vehicle strategically positions the company to address global demand for sub-B compact vehicles, a segment that is projected to increase to approximately 6.2 million vehicles by 2017.
Anticipated to grow by 35 percent from 2012 to 2017, this compact vehicle segment would far outpace the industry growth rate by 12 percentage points largely on the back of surging demand from urban consumers in developing countries, says Ford.
The Ka Concept is the second vehicle developed by Ford Brazil following the EcoSport compact utility. According to the company, it represents a critical entry in emerging markets such as South America and South Asia, which will jointly make up 44 percent of the global sub-B compact vehicle segment by 2017.