Fans can now share the love by elevating pages they currently “Like” on Facebook to “Love,” which will be shared with their friends via their wall.
Mars Chocolate North America says Snickers Brand has introduced a new Facebook “Love Button” application that allows fans to exhibit their true emotions by upgrading their “Likes” to “Loves.” It was introduced today, April 25.
The “Love Button” was developed to celebrate the launch of new Snickers Peanut Butter Squared, which combines the classic Snickers flavor of peanuts, caramel, nougat and milk chocolate with the taste of peanut butter.[ Also Read: 5 Reasons I Love My Facebook Friends ]
The application is one tool in a campaign aimed to reach fans of peanut butter and chocolate, because: “if you like peanut butter and chocolate, you’ll love peanut butter and Snickers,” the company believes.
Fans of the Snickers fan page will also receive a roundup of the “Most Loved” content on Facebook. The “Most Loved” list will be fan-generated by the most popular pages, content or comments that people upgrade from “Like” to “Love.”[ Also Read: Which Brand Got Most ‘Likes’ on Facebook? ]
“Snickers Peanut Butter Squared will inspire more than ‘like,'” said Debra A. Sandler, chief consumer officer, Mars Chocolate North America.
“Fans everywhere have made it clear that sometimes they want to do more than just ‘Like’ something, so we created a way for people to express their newfound passion for Snickers Peanut Butter Squared and everything else they love on Facebook.”
To upgrade your Facebook “Likes” to “Loves” or for more information, you can visit www.facebook.com/Snickers.
Photo courtesy: Mars Chocolate North America