Warner Bros. Consumer Products (WBCP) has teamed up with a group of global licensees to sell Potter products related to feature film Harry Potter and the Deathly Hallows – Part 1 and Part 2.
The Part 1 marks the first part in the final chapter of the film series from Warner Bros. Pictures, which has licensees worldwide.
In a related development, Warner Bros. Pictures has made the decision to release “Harry Potter and the Deathly Hallows – Part 1″ in 2D, in both conventional and IMAX theaters.
The film company says it will not have a completed 3D version of the film within its release date window. (Read: Sorry, Only 2 Dimensions for Harry Potter)
Meanwhile, Harry Potter fans in Seattle will get the chance to step inside the famous wizard’s magical world with Harry Potter: The Exhibition, which opens at Pacific Science Center on October 23, 2010.
In the Seattle exhibit, guests will be able to experience dramatic displays inspired by the Harry Potter film sets and see the amazing craftsmanship behind authentic costumes and props from the films.
Harry Potter: The Exhibition will run in Seattle through January 30, 2011. (Read: Over 200 Artifacts at Harry Potter Exhibition)
In a similar promotional campaign to celebrate the 100-day countdown to the opening of the “Harry Potter and the Deathly Hallows Part 1,” Emma Watson who plays Hermione Granger had announced that 100 tickets for the World Premiere will be given away via a new app on the Harry Potter UK Page on Facebook. (Read: Harry Potter on Facebook with Emma Watson)
In support of Part 1, in theaters November 19, 2010, and Part 2, opening on July 15, 2011, an array of products will be available at retailers in the U.S., including Hot Topic stores, as well as at www.WBshop.com.
With the release of Harry Potter and the Deathly Hallows, LEGO will feature an array of LEGO Harry Potter construction sets from the world of Harry Potter, including Hogwarts castle, Freeing Dobby, Quidditch Match, Hagrid’s hut, The Burrow and Hogwarts Express.
Additional key licensees include Mattel, with the Harry Potter Wizard Chess Set and Scene It? Harry Potter 2nd Edition DVD Game, as well as the Noble Collection, offering wands, cheese sets and high-end sculpts.
Other global licensees include: Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Giant Merchandising, Jibbitz, BioWorld Merchandising Inc., Hallmark, Andrews McMeel Publishing and Tonner Doll.
The Wizarding World of Harry Potter at Universal Orlando Resort offers an experience complete with multiple themed attractions, shops and a restaurant.
This immersive environment transcends generations and brings the wonder and magic of the amazingly detailed Harry Potter books and films to life, says WBCP.
“Our impressive roster of committed licensees continues to create products that capture the spirit of the brand and delight audiences around the world,” said Karen McTier, executive VP of Domestic Licensing and Worldwide Marketing for WBCP.
The first part of the film reunites Harry (Daniel Radcliffe), Ron (Rupert Grint) and Hermione (Emma Watson).
Directed by David Yates from a screenplay by Steve Kloves, based on the book by J.K. Rowling, Harry Potter and the Deathly Hallows – Part 1 is produced by David Heyman, David Barron and Rowling.
The film also returns key characters, including Professor Snape (Alan Rickman), Hagrid (Robbie Coltrane), Voldemort (Ralph Fiennes) and Draco Malfoy (Tom Felton), among others.
This film has been rated PG-13 for some sequences of intense action violence and frightening images.
Photo courtesy: Warner Bros.