Healthy Choice, a brand of the food company ConAgra Foods, Inc., has introduced a new line of steaming entrees for microwavable frozen meals. These entrees come with a clear plastic tray that enables consumers to see the large ingredients and the vivid colors of the frozen vegetables.
The company says the new meals provide an inexpensive, quick new way to enjoy a fresh-tasting lunch full of ingredients.
The key to the new entrees is steam, which unlocks the fresh taste and vibrant flavors of the large-cut ingredients. A steam-release vent in the film ensures an ultra-convenient cook time of about four minutes, with no peeling, no poking and no stirring, the company claims.
The vertical box stands out on shelf, while the images on the box match what’s inside; the meals look and taste homemade, but without the fuss, it says.
“This new line provides consumers with an honest-to-goodness meal,” said Jonathan Gray, manager of research and development at ConAgra Foods.
The new Healthy Choice steaming entrees will be available in grocery stores beginning in September for a suggested retail price range of $2.00 – 2.79.
The line features eight contemporary recipes: Sesame Glazed Chicken, Garlic Herb Shrimp, Lemon Herb Chicken, Honey Balsamic Chicken, Chicken Romano Fresca, Rosemary Chicken & Sweet Potatoes, Portabella Parmesan Risotto and Roasted Chicken Verde.