Superstar model, producer, television host and designer, Heidi Klum is known for her style and trademark tresses. Now Unilever is tapping the fashion icon to help launch new CLEAR SCALP & HAIR BEAUTY THERAPY, a new line of shampoos and conditioners.
“When it comes to women’s hair care, the emphasis has traditionally been on the ends, yet 99 percent of hair’s natural strength and beauty comes from the scalp. Scalp is skin and it is important to care for and nourish it just as we care for our skin,” says David Rubin, U.S. haircare marketing director for Unilever.
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The new offer is infused with the technology, Nutrium 10, which is a rich blend of vitamins and nutrients that deeply nourishes the scalp to work where it matters most, creating the right foundation for strong, beautiful hair from root to tip. The nourishing shampoos and conditioners are clinically proven to help restore scalp’s natural moisture balance, claims the company.
In the new television commercials directed by Rankin and created by Lowe Worldwide, Klum introduces consumers to an approach to strong, beautiful hair that starts at the scalp.
Klum will star in the 360 brand campaign including TV, print and digital beginning this month, May 2012.
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“I love the way CLEAR SCALP & HAIR BEAUTY THERAPY makes my hair look and feel,” said Klum. “It’s a revolutionary new approach in caring for your hair – feed the scalp – it makes sense to me.”
These shampoos and conditioners are available in six customized ranges to address various hair and scalp needs for women including: Total Care, Damage & Color Repair, Volumizing Root Boost, Strong Lengths, Moisturizing Dry Scalp and Complete Care. The line will be available in stores everywhere beginning May 2012.