American Honda has teamed up with Sprinkles Cupcakes on a mall-based marketing program to promote interest in the 2012 Honda CR-V. The Honda CR-V Mall Tour will provide free Sprinkles cupcakes to those who check out the all-new 2012 CR-V.
Kicking off this Thursday, March 22 at the Westfield Main Place Mall in Santa Ana, Calif., the Honda CR-V Mall Tour will center around a colorful Honda and Sprinkles branded display space, anchored by a 2012 Honda CR-V.
The Honda CR-V Mall tour will visit six prime retail locations from March 22 until May 6, 2012. Kicking off at the Westfield Main Place Mall in Santa Ana, the tour will make five additional stops: Irvine, Calif. (Irvine Spectrum, March 29 – April 1); Los Angeles (Westside Pavilion, April 12 – 15); Scottsdale, AZ (Scottsdale Fashion Square, April 19 – 22); Arlington, VA (Fashion Center at Pentagon City, April 26 – 29); Houston, TX (Houston Galleria, May 3 – 6).
The all-new 2012 Honda CR-V provides a more fuel-efficient engine design with improved horsepower and torque. New for 2012 features include an Easy Fold-Down 60/40 Split Rear Seat, lower cargo floor and a range of standard technology features including a Bluetooth HandsFreeLink phone interface, Pandora Internet Radio interface and a multi-angle rearview camera.
Since opening the world’s first cupcake bakery in Beverly Hills, Sprinkles Cupcakes has offered fans handcrafted confections from the finest ingredients, containing no preservatives, trans fats or artificial flavors.