Honda’s Dream Float to Lead Rose Parade
Honda will lead the 125th annual Tournament of Roses Parade with the “Keeping Dreams on Track” historic-meets-futuristic train-themed float, powered by a Honda hybrid engine.
The premier float of the 2014 Rose Parade will measure 274 feet in length, and is set to break the record as the longest Rose Parade float, currently held by Honda’s 2005 Rose Parade float entry (207 feet).
The float’s design embodies Honda’s “Follow Your Dreams” spirit – looking into the future where all things are possible by following your dreams – while also fulfilling the dreams of parade spectators.
Entering into Honda’s 53rd year collaborating with the Tournament of Roses and fourth consecutive year as presenting sponsor, with this year’s float Honda will celebrate a new partnership with the Tomodachi Initiative.
It is the Tomodachi-Honda Cultural Exchange Program, designed to create friendship and understanding between Japanese and American youth.
The Tomodachi Initiative is a public-private partnership that was born out of U.S. support for Japan’s recovery from the Great East Japan Earthquake in 2011.
The initiative invests in the next generation of Japanese and American leaders through educational and cultural exchanges as well as entrepreneurship and leadership programs.
Two students from the Tomodachi program will precede the Honda float, carrying the Parade’s presenting sponsor banner.