Honda’s Project Drive-In Helps Save Theaters

Project Drive-In, Honda’s national effort to help save drive-ins facing closure due to the end of 35mm film distribution, is awarding four additional drive-in theaters—Monetta Drive-In (Monetta, S.C.), Ocala Drive-In (Ocala, Fla.), Starlite Drive-In (Cadet, Mo.) and Starline Drive-In (Elizabethton, Tenn.)—a new digital projector.

This is in addition to the first five theater winners—99W Drive-In (Newberg, Ore.), Cherry Bowl Drive-In (Honor, Mich.), Graham Drive-In (Graham, Texas), McHenry Outdoor Theater (McHenry, Ill.) and Saco Drive-In (Saco, Maine)—announced last week.

More than 2.6 million votes at www.projectdrivein.com determined the total of nine winning theaters.

To tell the story of participating drive-ins, a video debuts today revealing the emotional reactions and excitement of the drive-in winners and expresses the support from nearby communities.

All nine winning theaters will host a celebration that includes a special screening of Sony Pictures Animation’s Cloudy with a Chance of Meatballs 2, in theaters everywhere on Sept. 27.

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Rakesh Raman