As summer temperatures start to soar, underwear company Jockey International wants to help hot American cities stay cool. On Friday, it brought professional quarterback and Jockey spokesperson Tim Tebow to Orlando and Tampa, Florida to kick off Jockey’s “Hot City Cool Down” campaign.
The special events celebrated the company’s “staycool” line of underwear that regulates skin temperature, helping the wearer feel cool and comfortable.
Tim Tebow and Jockey brought some much needed relief from the summer heat to Orlando by transforming an outdoor pavilion at Orlando Premium Outlets – Vineland Avenue into this season’s coolest fashion show, says the company.
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Tebow co-emceed the “Hot City Cool Down” event in front of 300 guests. Male and female underwear-clad models walked the runway, highlighting Jockey staycool styles and strutting Jockey’s latest offerings.
The fashion show was also streamed live on Jockey’s Facebook page http://www.facebook.com/jockey and Twitter users followed comments about the show using the hashtag #staycool.
After the show, fans were treated to a massive staycool product giveaway from Jockey and free ice cream treats as part of the cool down experience.
“We are excited to kick off Jockey’s ‘Hot City Cool Down’ campaign to celebrate our staycool collection and help America keep cool this summer,” said Dustin Cohn, Jockey chief marketing officer. “It was wonderful giving the state of Florida a very cool opportunity to meet with Tim Tebow today.”