As an actress, Tiffani Thiessen knows a thing or two about the benefits of makeup. This time, however, the talented star is in front of the camera for a different reason.
By appearing in both print and television public service announcements (PSAs) for “QVC and CEW Present Beauty with Benefits,” she will help to prove that a little makeup can make a big difference.
The two-hour live charitable broadcast is scheduled to air on QVC Thursday, April 17, at 8 PM (ET).
During the event, viewers will be able to shop a selection of products from 19 prestige beauty brands including bareMinerals, Fresh, philosophy and more. Items from additional participating brands will also be available online.
For this initiative, 80 percent of the purchase price of donated merchandise will benefit Cancer and Careers, a charitable program established by the Cosmetic Executive Women (CEW) foundation.
Cancer and Careers empowers, educates and provides essential tools to people with cancer so that they can thrive in the workplace.
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“Beauty with Benefits embodies QVC’s commitment to supporting the success and wellness of women through the power of relationships,” said Claire Watts, CEO, QVC U.S. “We’re excited to bring the beauty industry together again for this charitable effort and to have Tiffani as our spokesperson to build greater awareness for Cancer and Careers.”
“Cancer in the workplace is so prevalent yet it’s an issue that rarely gets discussed,” said Thiessen. “I am excited to work with QVC and CEW to support such a worthy cause. I love that I get to use a fun thing like makeup to shed light on such a powerful message.”
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA, LINTB), is a leading video and e-commerce retailer.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit professional organization with over 5,000 female and male executives in the beauty, cosmetics, fragrance, and related industries.