How Marcus Mariota Won the Nissan SUV
Tennessee Titans QB Marcus Mariota is presented the keys to a 2015 Nissan Armada by Fred Diaz, SVP, Nissan Sales and Marketing and Operations, USA, Tuesday, July 28, 2015, in Nashville, Tennessee, at Nissan North America headquarters.
Tennessee Titans QB Marcus Mariota walked across the stage on Tuesday to receive a new 2015 Nissan Armada SUV.
The event, held at Nissan North America’s headquarters, about 15 miles south of the newly named Nissan Stadium where he’ll play home games as a professional, commemorated Mariota’s acceptance into the “Heisman House,” Nissan’s fictional fraternity for former Heisman winners.
As part of the Heisman House campaign, Mariota joins 13 other former Heisman winners, in a series of broadcast and social media vignettes set to air throughout the upcoming college football season. The first featuring Mariota are scheduled to air beginning Thursday, Sept. 3.
Now entering its fifth year, the Heisman House marketing campaign features a series of video vignettes, a traveling college campus / stadium tour and social media elements, including the opportunity for fans to vote online for their favorite Heisman Trophy candidates.
The first Heisman House college tour stop is Saturday, Sept. 12 at the Michigan – Oregon State game in Ann Arbor, Michigan.
Nissan’s relationship with the Heisman Trophy Trust began in 2006. In the company’s role as a premier partner, Nissan supports the Trust’s charitable activities and mission of service to youth, especially those disadvantaged or afflicted.
Mariota recently signed a contract with the Tennessee Titans. He received 90.9 percent of the total possible points in the Heisman vote, the second highest all time.
He also led Oregon to the National Championship game against Ohio State. Mariota complied a career 36-5 record at Oregon and was the second player selected in the 2015 NFL draft.