How Subaru Recycled One Million Pieces of Waste

Subaru Loves the Earth
Subaru Loves the Earth

Subaru of America announced Wednesday (February 13) that it has recycled one million pieces of waste through the automaker’s ongoing Subaru Loves the Earth recycling program. The program is created in partnership with TerraCycle, the world’s leader in the collection and repurposing of complex waste streams.

“This milestone means a lot to us at Subaru because it reinforces our belief that loving the environment means more than loving the great outdoors,” said Alan Bethke, senior VP of Marketing, Subaru of America, Inc.

Utilizing TerraCycle’s Zero Waste Box platform, participating Subaru retailers encouraged customers, employees, and community partners to recycle waste streams that are commonly thought of as hard-to-recycle, including snack wrappers, disposable cups and lids, and coffee, tea, and creamer capsules.

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In addition, Subaru emboldened customers to enhance their own commitment to sustainability by collecting these waste streams at their home or office and bringing them into a local participating Subaru retailer.

The collected waste is then turned into useful, high-quality recycled products, like park benches, picnic tables, and playground materials, and donated to Subaru community partners. Subaru retailers can also view, and order products made from the recycled materials through an exclusive Subaru product-line, produced in conjunction with TerraCycle.

The partnership with TerraCycle’s Zero Waste Box program is part of the larger Subaru Loves the Earth initiative, which is dedicated to preserving the environment.

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Rakesh Raman