Subaru Uses Facebook to Share the Love

Automaker Subaru of America Facebook fans will take the wheel on Aug. 6, and select two charities to join three others for the automaker’s 2012 “Share the Love” event.

Subaru has donated nearly $20 million to charitable organizations through its “Share the Love” sales event over the last four years. This year’s fifth-annual event is expected to deliver $5 million in donations to five charitable organizations.

For the second year in a row, Subaru will invite Facebook fans to cast their vote to decide the final two charities to join the 2012 “Share the Love” roster.  Voting is open Aug. 6-26 and fans may vote daily.

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Subaru also has announced the release of its Dynamic Digital Brochures for the 2013 Outback and Legacy vehicles, with the iPad applications soon to follow. (Read: Subaru Releases Outback and Legacy Digital Brochures)

“‘Share the Love’ has always been about giving back to our communities in which we live and work,” said Subaru director of Marketing Communications, Alan Bethke. “Subaru ‘Share the Love’ charitable partners have always reflected the values and ideals of our owners.  Empowering our digital demographic via Facebook is a natural extension for Share the Love.”

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The “Share the Love” event donates $250 for every new Subaru vehicle sold or leased from Nov. 21 through Jan. 2, up to $5 million total, and has donated nearly $20 million to charitable causes since the program’s inception four years ago.

The other recipient organizations that will benefit from this year’s program include the ASPCA (The American Society for the Prevention of Cruelty to Animals), Make-A-Wish, and Meals On Wheels Association of America.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.

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Rakesh Raman