Hyundai Launches Blue Link Telematics Platform

With the introduction of Blue Link, a new telematics platform exclusive to Hyundai models, the automaker will offer more than 30 connectivity features on its future models.

Blue Link telematics platform will offer connectivity, convenience and safety services for Hyundai vehicles and will be available on all future Hyundai models, starting with Sonata and the Veloster 3-door coupe later this year, the company said Wednesday, Jan 5.

It will provide agent-assisted advanced voice recognition system, a new approach to performing in-vehicle POI searches vs. voice-recognition-only systems, or traditional (and expensive) traditional operators.

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Blue Link Assurance, a safety services suite developed by Hyundai, will be standard on all Blue Link-equipped models for a free introductory period; continued service will be available by subscription.

More connectivity and convenience features will be available via feature packaging targeted at distinct telematics user groups.

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A host of features will be available at launch, including applications such as a maintenance alert that helps drivers identify and schedule service; an “Eco-Coach” that improves efficient driving; restaurant ratings; and remote door lock/unlock capabilities.

Blue Link’s features continue with remote vehicle start, which allows a driver to heat or cool the car before driving; geofence, which can send a text if a driver has ventured outside prescribed borders or time constraints; and stolen vehicle slowdown to help police recover a stolen vehicle.

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“Blue Link combines safety, service and infotainment into a complete package that works to both help simplify Hyundai owners’ lives and reduce distracted driving,” said Barry Ratzlaff, director of customer satisfaction and service business development, Hyundai Motor America.

As part of the Blue Link launch, Hyundai also will provide Blue Link Assurance on Blue Link-equipped vehicles, which includes core safety services for an introductory period.

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These key safety services include: Automatic Crash Notification (ACN) and Assistance, SOS Emergency Assistance, and Enhanced Roadside Assistance.

After the introductory period, owners of Blue Link-equipped vehicles can choose to extend these and other services as desired. Blue Link package subscription fees will be announced this spring on Sonata.

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Rakesh Raman