Hyundai Launches ‘Save Our Heritage’ CSR Initiative

Hyundai Launches 'Save Our Heritage' CSR Initiative
Hyundai Launches ‘Save Our Heritage’ CSR Initiative

Car manufacturer Hyundai Motor India Ltd. has launched a global Corporate Social Responsibility (CSR) campaign – Happy Move in India.

Hyundai Motor India in association with Archaeological Survey of India (ASI) will spread awareness on the Indian heritage monuments.

Hyundai Motor Group’s CSR is centred on 4 main areas -“Safe Move, Happy Move, Green Move and Easy Move”. Happy Move is an integral part of Hyundai’s efforts to create a safe and happy world.

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The theme of Happy Move program this year is “Save Our Heritage” and in this program Hyundai will conduct awareness drive (Jan. 11- 21, 2016) with 100 Happy Move Global Youth Volunteers (80 from Korea and 20 from India) at the heritage sites of Safdarjang Tomb, Firozshah Kotla, Qutub Minar, and Old Fort.

At these heritage sites, the volunteers will undertake activities to upkeep the amenities, maintenance of gardens and will conduct awareness activities to educate the visitors on the value of heritage.

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Further to spread the message amongst children, volunteers will also conduct school contact programme at Sarvodaya schools at Chanakya Puri, Daryaganj, Mehrauli, and INA colony.

As part of the initiative volunteers will undertake school premises cleaning, school wall designing, maintenance of gardens and design competitions for a positive and conducive study environment.

The Happy Move Global Youth Volunteers are selected by Hyundai Motor Company with a view to create a global community around the principals of sharing.

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Currently in its 16th edition, the volunteer program has sent over 3,000 volunteers to India till date who have been instrumental in creating a meaningful difference to lives of people in over 65 villages around Chennai.

The Happy Move Global Youth Volunteers have helped create sanitation facilities for over 500 families, provided school infrastructure that has helped 180 schools and over 90,000 students.

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC).

RMN News

Rakesh Raman