India to Increase Popularity of Yoga with Life-Size Mascots

India to Increase Popularity of Yoga with Life-Size Mascots
India to Increase Popularity of Yoga with Life-Size Mascots

As nearly 80% of the 1.3 billion people of India are Hindus, it becomes a virtual compulsion for all political parties to woo Hindu voters. Politicians, therefore, play all types of tricks to bind Hindus with a common thread. Yoga is one of them.

The Central Council for Research in Yoga & Naturopathy (CCRYN) under the Ministry of AYUSH, Government of India, has initiated a Yoga awareness drive through mascots and Flash Mobs (YogMob) prior to the International Day of Yoga (21st June) to increase popularity of Yoga especially among the youth.

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According to the government, the mascots are connecting with families by providing added entertainment and interactivity, especially at malls, public places, events, and recreational tourist areas.

The government statement adds that the mascots appeal to individuals because they are memorable, a visual aid that encompasses everything about the campaign message from its ethos to its style.

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The human-size mascots are running the campaign and spreading the message of Yoga Day in Delhi, Lucknow, and Haryana.

FlashMobs of Yoga Dance called YogMob are also being organised at certain crowded places like malls.

Photo courtesy: Press Information Bureau

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Rakesh Raman