Beauty brand Coty has announced a new fragrance, Celine Dion Signature, launching worldwide in September 2011. Developed as an ode to Celine’s power to connect and inspire through her music, this timeless scent is the latest addition to the Celine Dion portfolio of fragrances, says the company.
Since its introduction in 2003, it says, the Celine Dion Fragrance House has continually remained a top performer in major markets across North America and Europe.
“Celine Dion is a signature icon. Her extraordinary ability to move and connect emotionally with her fans has played a major role in the global success of her fragrance franchise,” says Steve Mormoris, senior VP Global Marketing at Coty Beauty.
“This fragrance is the ultimate olfactive expression of Celine’s inspiring presence and innate charisma that continue to captivate audiences all over the world.”
“My music provides me with a wonderful creative outlet to express my feelings and share these emotions with my fans,” explains Celine. “Creating the Signature fragrance allows me to reach my fans in a completely different, yet very personal way.”
Celine’s silhouette is etched into the bottle in relief, creating a visual signature that evokes her appeal. The packaging is a reflection of Celine’s own classic elegance. Celine Dion Signature will be available in September 2011 at mass merchandisers and drug outlets in the United States and Europe.
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.