The announcement was made in the UAE capital Abu Dhabi, ahead of the seventh edition of the IPL.
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The three year deal beginning in April 2014 with the two-time Indian Premier League champions adds to UST’s growing portfolio of sport sponsorship globally.
“We look forward to a long and fruitful relationship with UST Global and we are sure that this association will accelerate our engagement with a whole new fan base,” said Rakesh Singh, president of Marketing at India Cements – owners of the Chennai Super Kings franchise.
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The agreement will see the UST Global logo appear on the leading arm of the playing shirt, and on the back of the team’s helmets and caps.
The new playing shirt was unveiled by UST Global CEO Sajan Pillai together with Chennai Super Kings and India team captain, MS Dhoni.
“I am delighted to be announcing this partnership with the Chennai Super Kings,” said Sajan Pillai.
Chennai Super Kings will begin its IPL 7 campaign against the Kings XI Punjab at the Sheikh Zayed Stadium in Abu Dhabi on April 18.
Photo courtesy: UST Global