Is Ford Focus the Top Global Nameplate?
Ford Motor Company claims that the Ford brand is on track to top 2 million U.S. vehicle sales in 2012 for the second straight year – claimed to be the only auto brand to do so in America this year.
In addition, the Ford Focus is on track to become this year’s best-selling global nameplate, while the Ford Fiesta is on pace to be this year’s best-selling global B-Car, giving Ford the best-selling B and C-Car in the world, based on the latest Polk global industry data – through September; Ford announced Sunday, Dec. 30.
Global Focus new registrations totaled 737,856 through September, making it the world’s number-one selling vehicle nameplate, says the company. Fiesta new vehicle registrations totaled 560,061 for the same period, making it the world’s best-selling B-Car, according to Polk – said Ford.[ Also Read: Top 20 Global Digital Brand Campaigns of 2012 ]
“Focus and Fiesta represent the best of our One Ford plan,” said Jim Farley, Ford’s executive vice president, Global Marketing. “In just three years, Ford has transformed our global small car lineup and started winning over customers worldwide with vehicles that are not only fun-to-drive but also fuel-efficient – largely thanks to our award-winning EcoBoost engines.”
Ford is expected to sell more than 520,000 EcoBoost-powered vehicles by year-end since the engine’s introduction in 2009. Already available in Europe in Fiesta, Ford’s new 1.0-liter, 3-cylinder engine arrives late next year in the new Fiesta in the U.S.
Ford says it is the only brand to have three of the top 10 best-selling vehicles worldwide, through September 2012, the most recent reporting of all markets globally by Polk, an automotive data and marketing solutions company.
In addition to Focus at No. 1 and Fiesta at No. 5, F-Series is the fourth best-selling global nameplate at 576,339 vehicles, according to Polk global new vehicle registration data, informs Ford.
Ford Motor Company (NYSE: F), a global automotive company based in Dearborn, Mich., manufactures or distributes automobiles across six continents.
Photo courtesy: Ford Motor Company