Is life OK in the U.S. for India’s Life OK? Yes, says in-language programming provider in the U.S., International Media Distribution (IMD) to this question. IMD, which represents over 30 TV channels, announced Monday, Feb. 27, that STAR One has a new name, logo and brand image for the channel: introducing Life OK.
According to IMD, Life OK features programming focusing on fun, family-oriented entertainment from India.
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The rebranded channel and logo play off the popular mantra: “Life is Good.” Life OK aims to remind everyone to value the things that truly matter to people in life such as family ties, relationships, traditions and peace of mind, while on their quest for success.
The Life OK icon stands for everyone who is positive, full of energy and optimism, and perceives the good in life, it was stated. The channel remains part of the STAR India family of networks.
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Highlights from Life OK include:
Meri Maa: A story of the bond between a mother and child being eternal and precious.
Smile Please: This program will focus on the power of inherited values – and how they are the glue that binds families together (and NOT material items such as wealth earned).
Saubhagyavati Bhava: This program reminds viewers that it is important to marry for the right reasons, as all that glitters is not gold.
Tum Dena Saath Mera: This program focuses on how a materialistic world destroys relationships and the simple joys in life.
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Life OK also includes other programming such as Devon Ke Dev, Mahadev, Sapnon Ke Bhanwar Mein, Sach Ka Saamna, and Main Lakshmi Tere Angan Ki.
“Life OK stands for everyone who is positive, full of energy, optimistic and is committed to entertain its viewers with content that propels them in a new direction,” said Rajan Singh, executive VP of International Business, STAR TV. “This rebranding and programming reflects a value system that reminds people to cherish what they have. The channel remains part of STAR Television Network.”
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Life OK is available in the U.S. with the following operators:
- CableAmerica (MO)
- Cincinnati Bell (OH)
- Comcast (CA, DC, IL, NJ, PA, TX, VA, WA)
- Cox (VA)
- En-Touch (TX)
- OpenBand Media (VA)
- RCN (DC, IL, MA, NY, PA)
- San Bruno Cable (CA)
Life OK is distributed in the US by International Media Distribution as a complimentary service to its fellow STAR India Networks including STAR India PLUS, STAR India GOLD, and STAR India NEWS.