Paramount Digital Entertainment in association with MTV – both part of Viacom –announced Tuesday that it plans to add another original project to its popular digital programming line-up: Jackass 3.5, which will premiere in March 2011.
The third installment of Jackass from Paramount Pictures and MTV Films – Jackass 3D – hit theaters on Oct. 15, 2010 and has already grossed over $155 million at the worldwide box office.[ Also Read: Kinect for Xbox 360: Over 2.5 Million in 25 Days ]
The film stars Johnny Knoxville and the boys and was produced by Dickhouse Production’s Jeff Tremaine and Spike Jonze, along with Knoxville.
Jackass 3.5, which was tailor-made for launch in digital media, will feature all new content, including never-before-seen stunts, pranks and other side-splitting antics by the Jackass crew.[ Also Read: Disney-Pixar’s Toy Story 3 Available on Demand ]
New stunts and antics from Jackass 3.5 will be released online weekly and then packaged together as a feature length film distributed digitally followed by other platforms including home video.
“I don’t want to say that the Jackass guys invented the Internet, but they were doing viral videos before most people had even heard the term. That distinguished heritage makes Jackass the perfect franchise for digital,” said Thomas Lesinski, president of Paramount Digital Entertainment.
“When the Jackass guys went to make Jackass 3D, we proposed that we shoot a follow up to the successful Jackass 2.5 digital feature alongside it, and everyone was up for it. In Jackass 3.5, you are going to see an entire movie’s worth of new stunts, new pranks and new gags, on whatever screen you choose.”[ Also Read: Netflix Goes to the Net to Deliver Flicks ]
In 2007, Paramount Digital Entertainment and MTV released Jackass 2.5, the first digital movie released by a studio that quickly became the most successful non-theatrical release in the studio’s history, says Paramount.
In the first few weeks of launch, the digital property garnered over 20 million views and was the No. 1 title on iTunes the week it launched, the company says.
The Jackass franchise also includes Jackass: The Game, a video game for the PlayStation 2, PlayStation Portable and Nintendo DS.