Beauty company Living Proof announced Thursday it is joining forces with American actress Jennifer Aniston as she becomes a co-owner and hair care spokesperson in the company.
“I could not be more excited to share Living Proof with the world,” Aniston said.
Living Proof was founded by Dr. Robert Langer, Institute Professor of MIT and by Jon Flint and Amir Nashat of Polaris Venture Partners, a leading venture capital firm that supports the translation of scientific discoveries into meaningful products.
Living Proof has distinguished itself by attracting scientists and utilizing advanced scientific technologies that originated from MIT to solve women’s beauty problems.
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Ms. Aniston will actively help build the Living Proof hair care business. Her role will involve hair care brand development and creative marketing direction for Living Proof’s hair products as well as collaboration with leading stylists and scientists on new hair care product ideas.
“Jennifer embodies everything we stand for – a unique combination of beauty and brains. She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies,” says Living Proof CEO, Jill Beraud.
Living Proof hair care products can be found at top salons, Sephora, Ulta, Nordstrom, QVC and at Livingproof.com. Internationally, Living Proof products can be found at Space NK in the United Kingdom and Mecca in Australia and New Zealand.
In the picture above: Jon Flint, Jennifer Aniston, and Jill Beraud of Living Proof.