Johnnie Walker today unveiled the first of a portfolio of whiskies that take their inspiration from the travelling heritage of John Walker & Sons. Available only in duty free stores, Johnnie Walker The Spice Road pays a unique homage to the global travellers of today.
The whisky of intriguing complexity, rich flavour and exceptional smoothness takes the John Walker & Sons tradition of blending for big, bold flavour inspired by influences from all over the world, into the 21st Century.
From 1820, the Walker family and their agents travelled the world, navigating their way down the famous trade routes: the Spice Road of Europe and Asia; the Royal Route from Europe to Persia; and the Gold Route of the Americas and the Caribbean, in pursuit of adventures bringing both new business and rich experiences.[ Also Read: DaVinci Wine’s Storyteller Experience on Facebook ]
Today, this tradition continues as Johnnie Walker launches a range of whiskies made exclusively for travellers – the Johnnie Walker Explorers’ Club Collection.
The first three blends in the collection, collectively known as the Trade Routes Series, are inspired by the richness that could be found along the great trade routes.
The first release, Johnnie Walker The Spice Road is an evocative expression of the vibrancy, aromas and spices that the Johnnie Walker agents would have discovered in the thriving markets around Asia.[ Also Read: Wine to Shine; No Cheer for Beer ]
It is a whisky of exceptional smoothness and rich flavour, matured in old oak casks for an intense finish inspired by spice markets, but still true to the Johnnie Walker signature style.
“We specially selected whiskies to create a bold blend of intriguing complexity inspired by the richness of this part of the world: there is a spicy zestiness on the nose, balanced by fresh citrus. The smooth, rich and honeyed flavours on the palate, warmed by cloves, ginger and vanilla sweetness, give way to a smouldering finish of the Johnnie Walker signature smoke,” commented Master Blender Jim Beveridge.
With a recommended retail price of $43 / €36.90 / £26, Johnnie Walker The Spice Road will be available in duty free stores in Europe, the Middle East and Australia in December. It will be available in duty free stores globally from January 2013.
The second and third releases in the Trade Routes Series – Johnnie Walker The Gold Route and Johnnie Walker The Royal Route will be available in duty free stores in 2013.
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