JPMorgan Chase Names Kristin Lemkau as CMO
Global financial services firm JPMorgan Chase announced Tuesday that Kristin Lemkau will become Chief Marketing Officer (CMO) for JPMorgan Chase.
She will continue to report to Gordon Smith, CEO of Consumer & Community Banking. She will continue with her current responsibilities as Chief Communications Officer for Chase.
In this role, Ms. Lemkau will oversee brand strategy and advertising, sponsorships, market research and event marketing across the firm.
[ Also Read: Top 14 Tech Posts for Women in 2013 ]
She will work closely with each of the businesses on their product strategies and marketing approaches, and work to build core brands and overall relationship with customers.
“Kristin has had leadership roles in both the J.P. Morgan and Chase businesses,” said Mr. Smith. “She has a deep understanding of our brands and products, and strong relationships with the business CEOs and marketers across the firm. She’s an outstanding choice to be our CMO.”
Ms. Lemkau has been with JPMorgan Chase and its predecessor firms since 1998. Since 2010, she has been Chief Communications Officer for Chase and last year, added responsibility for Corporate Brand and Employer Brand firmwide.
She served as Chief Marketing Officer and Head of Communications for the Investment Bank from 2005 – 2010, and previously held senior roles in Media Relations and Internal Communications for J.P. Morgan. Ms. Lemkau (pictured above) graduated from Vanderbilt University.
JPMorgan Chase & Co. (NYSE:JPM) is a leading global financial services firm with assets of $2.5 trillion and operations worldwide.
